Fireside Chat with Patrice Archer

How to Make an App


In this Episode – Chris & David welcome Patrice Archer to discuss:

The Mobile 10x mobile community of app developers and publishers and what’s going on in Patrice’s world of both his own app company – Appy Ventures, and Somo – a global, mobile agency focusing on large, corporate clients.  Listen in as discuss:

  • What is working and what is not working in the banking and retail spaces
  • A few ideas on places to grow into the mobile space
  • How big brands and organizations measure ROI on mobile spend
  • Benefits of joining a mastermind like Mobile 10x

Resources and Links Mentioned in this Episode:


Transcription:

Chris:   Alright so we are excited to welcome Patrice Archer back to the podcast for his, gosh, third time I think Patrice Archer?

Patrice Archer:            Third time yeah. I feel honored, thank you very much. I’m like, what, 15% of the ABP episodes?
Chris:   I think you might be 17 or 18, yeah.

Patrice Archer:            It’s amazing.

David:  Yeah, glad to have you back Patrice Archer.

Patrice Archer:            Good to speak to you guys.

Chris:   Yeah this is the first time with David, so you’re almost more of a guest than last time, you know, so it’s more official this time.

Patrice Archer:            Alright. Game face is on, excellent.

Chris:   Oh no, not official that way. You’ll just get our gift bag in the mail, that’s the difference.

Patrice Archer:            Awesome.

Chris:   So for the audience guys, we’re all members of a mastermind and we have been for, gosh it’s almost been a year now. We’ve all been meeting every Monday faithfully multiple time zones, multiple continents. I go the worst draw of the last mastermind, or this one this one that we’re currently on. I wake up at 6 in the morning every Monday to talk to these guys, but we all share our successes and failures and kind of help each other out. We thought instead of making a formal interview, we would just record some of the stuff we talked about, and hope that isn’t terribly boring and awful to spend 20 minutes with us. Patrice Archer, I am always interested to talking to you about this stuff, or about mobile in general because what you’re doing now is, kind of what I was doing before a little bit with corporate stuff and you know you’re working with corporate heavy hitters and big hitters but in the mobile space. So specifically to what David or I are working on with our folios, you’ve got this kind of bigger picture of you. What the big boys are spending money on, or what they’re interested in, and that kind of stuff. So maybe we can start with what’s cool and interesting in the world right now.

Patrice Archer:            Hmm, yeah absolutely, it’s a good question. Uh, just for the guys who haven’t heard of me before, some of you listeners, I’ve got two good sides to me I guess, and so maybe schizophrenic in some ways. I’ve got my own personal app business, which is releasing various diet apps, and interactive [inaudible 2:47]. I’ve got this mobile marketing forum and mobile [inaudible 3:02]. The other side is, I guess what is really interesting is to our listeners who won’t be hearing this very often is, working for very large mobile solutions company. We call ourselves the world’s biggest mobile solutions company, and I look after a bunch of clients, specifically, the financial services, also retail, entertainment, and other. And these guys, if I can just say, are spending a lot of money, mobile is brand-new to them. They just got their head around digital. Website also, let’s make it nice and tactile, let’s make it responsive, wow! So yeah, when you look at it on a tablet he doesn’t look completely terrible. But when you start talking about mobile apps and the opportunities around it, for them, initially they just get scared. They don’t understand mobile apps, and they just say that their competitors are just killing them. Some of them are being absolutely crucified, and they think, “Shit, what can I do? What can I do to actually catch up and maybe lead the way?” So, I guess that’s probably the first thing to say is, the guys out there, is a defensive move first and foremost for them to make a mobile, because the industry is moving very quickly.

Chris:   You know there’s not really a framework, so I don’t know how long after websites became standard for corporations, before it became the norm to say, “OK, we’re going to have a homepage, and an FAQ page, and we’re going to post videos on there, we’re going to post our data sheets on there.” But now it’s pretty much standard, like there might be a corporate blog which would generally be terrible, but unless they’ve adopted inbound marketing, it probably looks like, OK we’ve got our webinars recorded, we’ve got our data sheets, and is just that there’s at least a template for corporations to follow. Whereas with mobile, each business is so different in how user would interact with the company through mobile, besides for a responsive mobile-based website. It’s different per company isn’t it?

Patrice Archer:            Yeah, it’s actually different per company, it’s different per sector, so maybe an interesting offer for business to think about is, the retail space, because that’s something tangible, we understand retail. I’m guessing you guys have the Amazon app, and you use it to buy stuff on Amazon regularly. So that’s probably one of the most disruptive bit of plays in the last couple years. And especially with what you call single sign-on, which is the ability for a user to use his iPhone, to start looking at some stuff, do a little bit of browsing while sitting on the metro, the tube, the subway, or whatever you call it in your language.

Chris:   We call it the freeway.

Patrice Archer:            There’s a such thing in the states as a-.

Chris:   Yeah.

Patrice Archer:            So yeah, I sit on the train, I’ll be browsing some stuff on my app, [inaudible 5:52], then I get into my office again from my desktop, I go to my Amazon, it’s a single sign-on. So it’s already caught that up, and I carry on, I do a different type of research. And that’s the thing with mobile is that you need to have the ability to do shopping wherever you want, however you want, because we’re lazy. Yeah, I don’t go to shops anymore, I order online.

Chris:   Everything, that’s right.

Patrice Archer:            Through Amazon, and through a home delivery service, and if you’re a traditional [inaudible 6:22], you’re going to be terrified. I’ve got this massive, massive, asset. You have your property, it’s empty, and you have to pay for your staff, but people prefer to buy online. So, that’s quite an extreme example, but I think we’re all aware of that. Now that’s probably the first major disruption that we see in cooperate corporations and mobile. So that’s probably quite a good one to start off on.

Chris:   So what’s the use case on you’re seeing used often for let’s say financial services companies, for which I assume you mean, not that you mean, but let’s use banks specifically as an example, or do you have one for banks?

Patrice Archer:            Yes, yes, yes. So banks-, so my background is investment banking, I’m a banking geek all the way. So, I guess from my perspective I get to look at a lot of banking clients and these guys are way behind the curve. Mostly, we’ll say, when it comes their own personal websites, when it comes to their own personal apps. They’ve woken up to the fact that people want to do mobile banking, and it’s a great way to engage with clients. So how often do you go to your bank? You might go to your bank once a month, is the statistical average.

Chris:   OK

Patrice Archer:            Log into a website? You might do that maybe 3 times a month max. The statistic I’ve heard it about 21 to 22 times that you would log on to your banking app. So, as an engagement that’s massive so the ability to cross off products is huge, and financial services have seen the opportunity now to lay into[?] loyalty content. And loyalty is important, and that’s effectively using mobile, a financial services company will know your profile, because they’ll know all about you. [inaudible 8:07] etc. but they can access that information about what you’re doing on a day-to-day basis. They know where you are because you have your iPhone with you or your Android device, and when you think about loyalty the banks are starting to really [inaudible 8:21] that they can give you contextual timely offers such as, I don’t know, a free cup of coffee because you just walked by a Starbucks. The company knows that you like coffee generally, it knows you’re right beside Starbucks, now a contextual timely offer.

Chris:   But why would a bank offer that? Would a bank say, “Hey, you have this much room on your credit card, go buy a coffee” or how could a bank utilize those features?

Patrice Archer:            Good question! So this is probably slightly away from some of the listeners usually hear, so I’ll try to keep it as relevant as possible, but in this particular context, they want you to spend money. That’s what it’s all about for them, but they want you to keep an account with them. So it’s all about keeping you loyal to them, so if they give you a free cup of coffee effectively, because they have a joint venture with Starbucks, that’s good for them, you’re going to stick with that bank. If they give you bigger discounts on other things, so were saying things like, electrical things like, a TV for example, you can get discounts on that as well. So they’re not just a bank, as in many ways, I worked in one for ten years. They’re kind of dying. Well what’s a bank? It lends you money, alright you can get online for much cheaper through credit funding or credit sourcing or funds, even free of loans. And it makes you transfer money, again, you can do that online. You can do that through your SMS, you can do international transfers much cheaper than to use your standard bank. The cool business model of a bank is kind of dying. They have a massive amount of users so [inaudible 00:10:13] thinking, “What else can I do to keep these guys?”

Chris:   Well for credit cards, there’s all these kinds of rewards, and everyone’s unclear on what qualifies for what. Some obvious ones for credit cards which banks often service are, OK, you’re at Best Buy; here’s the series of products that you could get a discount, on or that are eligible for these things, or hey did you know with your capital one card that you get 30 day rights to return this thing. I don’t know, but there’s a lot of ways that my bank I think could add value instead, that I don’t trust it, you know, my bank is a requirement, I have to have a bank.

Patrice Archer:            Yeah.

Chris:   And even that is kind of going away, you know so, in the US banks kind of merged and became kind of like investment banks too, like where they’re selling stocks, and they’re investing their depositors funds, which is, to me is crazy, but that’s the way it is. Um, yeah so, it seems like, I use Mint.com and when they recommend something, I trust them. Mint.com did some analysis and said hey you could benefit from this service, if the bank did the same thing, there’s no way I would trust them. They’ve got some work to do, but I would think engaging with mobile, would be, with their users via mobile, and finding ways to add values, would be one of them.

Patrice Archer:            Yeah definitely, and I think [inaudible 11:33] So thinking about the audience generally, you’ve got people looking at risk [schemes], you’ve got people looking doing [inaudible 11:37] maps, I’ve been in touch the forum, with a few guys who do more stuff with corporate, and the amount of money these guys pay, is a great big opportunity. So I think it’s lovely to have 50 apps generating you $5 each, but if you can land some major clients, as in you became more, I guess, successful, in terms of app development, you can do very well. So, one of the guys on Mobile 10x does apps for retailers, and he does that really well, and he’s got ongoing revenues and licensing with major retailers with a lot of money. So I consider how much, but it’s worth quite a lot of money, and I think it’s one of these things I think that we should of been looking at, especially on the retailer side. We’ve talked previously about iBeacons, should we touch up on that?

Chris:   Sure, let me make a real quick announcement though. Patrice Archer just had a second child, can I say this kind of stuff?

Patrice Archer:            Yeah.

Patrice Archer just had a second child and we’re on Google Hangout right now because Skype often fails us and the dudes running around his house, carrying around his computer, talking to us about this, so we’re saying this in Fireside chat, and we’re having this casual thing, me and David, Patrice Archer is running around his apartment. But yeah man, let’s talk about iBeacons while you feed your second kid.

Patrice Archer:            I’ll leave a [inaudible 12:52] for that, I’ve had about an hour of sleep, so I’m, yeah.

Chris:   Like I said it’s a perfect time to talk to you, even while you’re delirious.

Patrice Archer:            Yes indeed, so iBeacons is something I really like to talk about generates innovation in terms of mobile. We can all think about making the next Flappy Bird, but that’s got a limited shelf life. We should probably talk about in a bit, but I think if you really keep up with the innovation. You can create some really innovative concepts and for the company I work at, innovation is first and foremost, what we do. So it’s probably that, give a little fear to the competition, because their way behind the competitor, and give them the opportunity, and in retail, iBeacons is the opportunity. So imagine, if everyone’s got their devices in the pockets, which through GPS you can see where they are roughly, they walk into a shop, so maybe it’s a loyalty offer. So your bank sends you a loyalty offer. You’ve walked past a TV shop, and your bank knows you are interested in a TV, because maybe you put that in the settings, I want to buy a TV. That sounds a bit weird, but that’s good to happen, you’re going to say “I want this kind of offer”. In the bank sends you an offer, into that shop now, right now, 20% off TVs. You go into the shop, now you’ve got Samsung TVs, Sony TVs, a LG TV, which one do you choose? Well before that, I guess, nobody can tell where you are in the shop, with iBeacons, people can pinpoint you within maybe 10 cm of where you are. So it’s literally going to be, you walk towards the LG TV, and your phones going to say, “Hey, Hey, Hey! Special offer for Sony TVs!” So you start walking towards the Sony TV, we’re talking about that kind of granular detail, it will know if you’re 2 meters from the TV or 1 centimeter away and you can get served various offers. So I don’t know if that makes sense, the kind of opportunity we have thanks to this, is absolutely massive in creating apps generally.

Chris:   So Patrice Archer, are you suggesting that maybe folks who focused on, let’s say, building their own portfolio, or reskinning their portfolio, or whatever route they took, or whatever platform they took to get apps for their own portfolio; are you saying that it makes sense to build platforms that they could license out to major brands or other large cooperate companies?

Patrice Archer:            Yeah, I think it’s an opportunity, since we’re talking about portfolios, anyone who has got a portfolio whose got reskins, I think you’re just running a risk, I think that apple is going to start shutting you down. They’re already becoming more difficult with people reusing the same code, but if you starting spreading your risk slightly by looking at different kinds of apps. So an app licensed to a retailer, or it could be someone in your village, or the town you live in, could have conversation with businesses who have genuine needs, and start talking to them about innovation. Those guys, would be very excited, they would be very grateful, and maybe they’ll spend $10,000 with you, which is plenty of money for making an app, but not that much to them.

Chris:   Yeah.

Patrice Archer:            It’s a slightly different take.

Chris:   Yeah, I’m from the corporate world of where, you know I used to spend $1 million in marketing funds, and to spend $50,000 on something was nothing. There’s a lot of money floating around the business world, right, and my $1 million was a small, small, chunk of the overall spend. It was just what I was just in charge of for my little lined[?], so it’s a big departure, but it’s definitely a opportunity for those who are ready to take the next step in getting involved with mobile, because none of people are there building those platforms, and willing to put in the time to find clients. I’m pretty sure you can pre-sell this thing, you can probably go find five clients who are willing to say, “Yeah, if you can deliver this, I’ll buy it.” And you can do that foundation pre-selling model.

Patrice Archer:            Definitely, so like a Kickstarter type thing. I did I Kickstarter project a couple years back, and it was just brilliant. Come up with an idea, do a prototype, go on the platform, and say, “Hey I can do this, do you want it?” and raise the money, and then go do it. There’s a company called Coin, have you ever heard of Coin?

Chris:   Yeah, but I don’t remember what they do.

Patrice Archer:            Yeah, so it’s basically like a credit card, but you can load other credit cards onto it, so instead of having 20 different cards, from credit cards to debit cards to loyalty cards, you just have that one card, and through, I guess, magnetic fields, I don’t fully understand how it really works. They go ahead and you’ve just got one card with you at all times. If you happen to lose it, or if someone steals it, your phone will get a notification from the app, saying you left the card behind, the card is canceled, it doesn’t work. It’s a very good security. So what these guys did, is that they had an idea, they did a kick ass video, a freaking awesome video, a very viral video, and they got a bunch of orders. So exactly same model.

Chris:   You know, the way that corporations pay, you could tell them you have the thing, sign them up, and by the time they are ready to cut you a check, or sign up for the service, you’ll have it done. You know it really is something where it takes months for these guys to move. So if you think you have a platform that you can go and create a presentation and sell, you’ll have an audience, people will listen to you and agree to. I mean, one client would pay for it, but go get five.

Patrice Archer:            That’s exactly what you said, I would encourage, I would love to hear from listeners, who’ve actually gone ahead and done this. All you have to do is create a presentation about a concept that you think is interesting. Write a list of 5 to 10 potential targets, and just get on the phone. Just get away from behind the computer, get on the phone, go and see them face-to-face, and have a conversation, and I think you’ll be absolutely amazed by you can move when you do that.

Chris:   And by the way, to the listeners who are listening going, “Geez, what are these guys talking about? This is like, big pie in the sky dreams.” Patrice Archer actually did this with one of his apps. Didn’t you do this for StoryTime?

Patrice Archer:            Yep.

Chris:   Didn’t you kind of presell it, and get people involved and say, “We’re going to do this!” Something like that.

Patrice Archer:            Exactly, so I started with the idea. I did a basic prototype, it was so basic, it was animated wire frames. So if you listeners see it Prototyping on Paper – POP, where you can draw your wire frames, and you animate them through this app, really nicely done. You know, forget spending lots of money on the [inaudible 19:47] or other types of tools [inaudible 19:49], you can just use POP, it’s fantastic. So, I basically did that, then managed to blab my way to a meeting. All it took by the way, when I say blab, doesn’t have to sound difficult. All it took was a couple of phone calls, a couple of emails, nicely put and pitched. So if people want ideas on that, just go on the [four hour work routine] [inaudible 20:11], he’s got lots of examples of templates to contact people, and I had three meetings with them, including all the way to CO, and they all kept asking me to increase the amount of money that I wanted for it, bizarrely. In the end, it didn’t work out, but we’re talking CO of a major global corporation taking time out to see me, and they still had in their budget as a potential tool to take up into this year. Hopefully, a good example for listeners, you can go ahead and do that kind of thing.

Chris:   Yeah, so, I’m curious how some of these guys who are cutting checks of $50,000, or $100,000, or $20,000 at a time, how are they measuring ROI right now? I know with a lot of the social media marketing, that [inaudible 20:50] has been, alright I tweeted something, what was that worth? And you know inbound marketing, and KISSmetrics have done a good job of quantifying that spend. How do most of these companies, I’m assuming you’re interacting with marketing departments?

Patrice Archer:            Not just marketing, marketing and also tech departments.

Chris:   OK

Patrice Archer:            It’s going to vary massively, so a good question. Generally, when you go and see people to talk about, what apps I can build for you, one of the first questions you need to ask them is; “What’s your picture of success? How would you measure success for this?” It will drive how you create the app, and what you put into it. So, for a major car company that we deal with as a business, their picture of success is getting test drives, because once they know once somebody gets into their car, 50% of people will buy the car afterwards. I was going to say true fact, but that’s not very good English, now is it?

Chris:   Americans aren’t good at English. So yeah, that’s great.

Patrice Archer:            You speak good England. So from their perspective, you know, thinking about a funnel, they take their funnel off-line, and put it in real life. So if you get in the car and drive it, 50% of people will buy it. For them, as a company, we talked to them. It was all about creating an app with a KPI that was; “Get a test drive, get X amount of test drives, built-in”. So yeah, how do you do that? Some simple examples would be, minimize friction through the app for example. You need to be brought an event, they might be interested in a test drive, how do you get them to give you information? Well interesting idea for people who have apps right now with registration, but why don’t you just use a card scanner?
With C.R. as a technology that enables you to effectively scan a credit card, scan a business card, scan any card, and pick up the details, and you can actually link it up to your driver’s license. You can link it up to your official drivers license, D.V.L.A is what it’s called in England, I don’t know what it’s called in America. You can check if it’s a real driver’s license, so talk about minimizing friction, we talk about that and websites all the time, but with apps. You’ve got very little real estate, to type your name, your password, whatever else. There must be better ways of doing that. So that’s one way.

Chris:   Yeah, that’s a great example. So, that’s a really easy way of to tie a dollar amount, because you know what a test driver is worth to you, but it’s interesting to know, that every app has a different goal. Trying to use solve a different problem, it’s such a focused offering right? We’ve kind of learned that don’t try to be everything in one app, but you can offer focused applications. It’s called an app for a reason right?

Patrice Archer:            Yeah.

Chris:   And so it really does. If you’re trying to get your brand awareness out there, and you’re trying to get sign-ups for a document that talks about clean skin, if you measure by how many people downloaded your clean skin document right?

Patrice Archer:            Yep, I think something taken from corporations thinking about what standard users are going to use my diet acts as an example, but lots of people have affiliate type businesses. Lots of people who’ve got websites that build lists so they can market to them afterwards, and they probably understand those funnels really well. Maybe some of you listeners are thinking of transitioning away from this kind of websites with affiliate type of opportunities to app opportunities, what it says, “Hey, why don’t you use what you know from here, and why don’t you use apps to build lists? Provide really high quality, high value content thinking about what your users will want. To give them what they want, to give that to them as a free app, and then capture their details and then offer them value through emails or to responders websites.” That’s a big opportunity I haven’t seen too much of. I see people creating random apps trying to get some revenue, in terms of, their tiny little banner ads trying to generate 3-4 C.P.M. So why don’t you try to people’s email address, and offer them genuine value. That surely more value, isn’t it?

Chris:   Yeah, and I’ve tried a little bit of creating my own paid advertising that goes to affiliate, but I’ve been struggling, I’m basically wrestling with MoPub, and try to get my own ads to show. Anyways, that requires more work. Alright so, I really like that one, and you know, we talk about that from time to time. Mobile 10x, that topic comes up. None of us have really is one that code yet, or have really seen anyone else doing well. But so before we let you go, I know you’re tired, I know you’ve had a full day, but I think something came up. I was a guest on a show yesterday, and I’m a big fan of the Mastermind format, our specific Masterminds, and they said what makes a good Mastermind? And I actually mentioned you Patrice Archer, but I didn’t actually mention your last name, so it could be any Patrice Archer. But we know it’s you, but I think I even said a Frenchy living in London, so it’s definitely you man. Why don’t you tell listeners, let’s move away and talk a little bit about Mobile 10x a short bit, and that’s the community that Patrice Archer and started around mobile app publishers and people who provide services, and really guys who are trying to make businesses around mobile apps. But one of the key things that comes with that community is all of us participate in Masterminds, and there’s four going on right now. But I thought maybe a good topic would be, “What makes up a good Mastermind? What are the elements?”

Patrice Archer:            That’s a really good question, so as background, David Chris and myself were the Mastermind for nearly 12 months now, previously. What I think what really worked there was that there was really good dynamic between the people, and that good dynamic came from, and this is a reason the A.B.P. exists actually, developers and marketers have erratically different points of view on life. So, that’s an interesting dynamic, because that causes friction, and discussion, and I guess people have the ability to share. Sometimes, I’m more of a marketer, like Chris, and when I talk to developers, I learn so much in terms of, what’s possible and what’s not, what’s a good technical solution, what can be done differently, and hopefully when they talk to us, they go, “Goodness, I’ve never thought about that.” Simple things like, how marketing work, but also things like, I don’t do any coding myself, I outsource everything. Freelancers, I just hired one in Africa, Kenya last week, so I’ve pretty much covered every continent, just one to go, but not many freelancers up there. So a roundabout way to answer your question, but a good Mastermind needs to have different types of people. It needs to have a leader, somebody who’s going to enforce the way the group works, so people don’t talk too much. It’s got to be to the point and sharp interactions, and the way we tend to run that is for 30 minutes, everybody gets an update on their week, struggles they’ve had, big wins that they’ve had, and just share it, give a real community feeling to people, and what they’re going to achieve next week. So we have accountability behind that, and the second half an hour is a hot seat, where one person takes the hot seat, prepare a presentation, you did this week Chris. You prepared a strong presentation, then you go ahead and present it to the others. You get feedback from 5 to 6 other really intelligent people in your space, who are engaged and like you. They’ve invested one hour of their time each week, they want to help you with it, they’ve got accountability, they’ve got commitment to you? I don’t know what the right word is in English. They want you to succeed, and at the end of that, you multiply your earning by the number of people in the group, you get feedback on your business from all these different angles, that you would never really thought of, and every week you move forward and you have people saying to you, “Hey! How can I help you? Why aren’t you doing this? Here’s some ideas.” So how can you feel when you’ve got that kind of community around you? So that’s what we’re trying to re-create with Mobile 10x.

Chris:   The word you’re looking for, I think is, invested in each other’s success, right?

Patrice Archer:            Yes. That’s it, exactly right. So at Mobile 10x we’ve created effectively a bunch of Masterminds groups, we have 4 of them. I think there’s nearly 50 different members now that we have altogether, and we have a bit of a waiting list in terms of waiting to join the Masterminds groups, and to organize their own one. [inaudible 29:49] Yeah, so it’s a fantastic community, we get very good engagement, it’s on application only, so were trying to keep our standards high.

Chris:   Have we implemented the none-and-three-months-and-you’re-out rule? We really haven’t had to, but for new people?

Patrice Archer:            Should I give a 10 second spill on that?

Chris:   Sure.

Patrice Archer:            So the community is basically got experienced app entrepreneurs, which is great. But we’ve had some requests for some newbies to come in, and get a bit of mentoring, get some help, and get some exposure. For that I guess there would be an amount of paying for access, but also to get a lot of free things, but the key rule would be, you have three months to do an app, if you don’t do it in three months, you’re out. We can give you all the help you can get, you can get some hot seats in various groups, to present your wire frames, to present your different plans, to present your marketing plan, if you haven’t done an app in three months, you’re out. Which I really think is a really interesting take on things, and people have given us good feedback.

Chris:   Like you can’t pay your way in, it’s not something like that, right?

Patrice Archer:            No, no, no.

Chris:   I think that’s good, my view on this is that, Newbies are just a year away from being people that have 100 apps in the store, and have amazing insights, and experiences. But Wantrepeneurs, the guys that have all these questions and ideas and don’t do anything and just and have criticisms, but no experience, we just don’t want to litter our community with that kind of people. Were just a group of doers, so we want to be around other doers, and right now it’s kind of working, and even some of the connections, I’ve gotten from Mobile 10x have helped with this new product I’m working on. So it’s great people to interview, and see if what I’m thinking is a good service is. You know, from being year and a half away from not knowing what these online groups were, and how to use twitter, and how to communicate in a community, or forum, to being the super fan. It’s a really funny transition for me, but I’m a big fan of this stuff. If you can find the right community, and you think that Mobile 10x is something that you could qualify for one, and two that you’d be participant in, and get value in and provide value in, then Patrice Archer is your guy, but it’s really mobile10x.com is the application.

Patrice Archer:            Yeah, mobile10x.com is the application for our reviewers, and I think we’ll accept another 20 members, and I think we might count it down for a little bit, and keep it going strong on that way.

Chris:   Yeah, cool. David, anything else before we let Patrice Archer go?

David:  I think Patrice Archer has had a long day, but that was really good, I really enjoyed the conversation. In terms of Mobile 10x, I really enjoy it, I of course enjoy the Mastermind calls you host. I tend to get the most out of talking to people, that’s probably why we do the podcast. I’m just a listening and talking kind of guy, and not so much a writing kind of guy, but there are posts in the forums there, so yeah I think if you’re an experienced entrepreneur in the app space, or if you want to see if you can pump out a app in three months, you should definitely check that.

Patrice Archer:            Thanks for having me guys, it’s been good as usual.

Chris:   Yeah, thanks Patrice Archer. We’ll talk to you probably sooner than later.

Patrice Archer:            Alright, speak to you soon! Bye bye.

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