This week in mobile app business news:
- Gordon Ramsay partnering with Glu, the company behind Kim Kardashian’s hit app. Glu has a history of partnering with celebrities to build successful apps and it seems Ramsay is next in line.
- App Annie have released their 2015 Retrospective. The report looks at key data from across the mobile app industry in 2015. Lots of great insights in this one.
- An ecommerce platform has just released a new mobile app that is designed to support black owned businesses by ramping up the ability to purchase from them. The app is called Purchase Black.
- Venturebeat’s take on the App Annie 2015 Retrospective. The key takeaway from this one is the fact that Google had 2x more downloads than Apple, but Apple had 75% higher mobile app revenue.
- More acquisitions in the mobile space with Spotify acquiring two social messaging apps. They purchased NY based company ‘Cord Project’, and Dublin based ‘Soundwave’.
- Pinterest to ad video ads, following the lead from Facebook & Instagram
- Pollen VC will now offer a user acquisition service. Pollen help mobile startups with cashflow by providing payment for app revenue almost instantly, instead of waiting 1 month+ to receive revenue from Apple/Google. Funds can now be used to acquire new users.
- Eric Seufert shares what he sees as the ‘User Acquisition Mega-Trends for 2016’