This week in our mobile app business news roundup we take a look at how Facebook are making it easier to log in to apps on the Apple TV, Snapchat’s announcement regarding deep-linking, Black Friday sales data & more.
Here is the full list of topics we covered this week:
- The interesting thing to note here is that it uses a different login method to make things easier on TV. Users don’t need to enter their full Facebook username & password. Instead they can get a code sent to their mobile phone, and enter that instead.
- This helps make logging in to services using a TV remote much easier and will help improve the onboarding experience for lots of apps.
- iOS 9 adoption rates continue to climb. Unlike iOS 8 which where adoption was relatively slow for an iOS release, iOS 9 is being adopted rather quickly.
- We originally covered Google’s announcement about live-streaming apps in this episode. Basically it allows users to view in-app content without having to download the app.
- Now Google have taken this a step further and have created Google ads that allow streaming of app demos in the ad itself! This means users can interact with the ad & test an app before actually downloading it.
- Snapchat continues to look for ways to support publishers & keep users inside the service. They have just announced a new feature that uses deep links to bring users from the web directly to pieces of content inside Snapchat.
- This is just another example of how deep-linking continues to be rapidly adopted and will become increasingly important in 2016 and beyond.
- The data confirms the growth of mobile as a popular ecommerce platform
- Here are a few interesting points that we discussed:
- Tablets Out Spend Desktops – Tablet users had an average order value of $136.42 compared to desktops which had an average of $134.06.
- Smartphones shoppers dominate device of choice. Smartphones accounted for 44.7 percent of all online traffic, 3 and a half times that of tablets at 12.5 percent. Smartphones drove 20.6 percent of online sales (up nearly 75 percent over 2014) versus tablets at 15.5 percent.
- Cyber Monday showed similar results to Black Friday, with mobile growth continuing to be a big focal point.
- Mobile traffic accounted for nearly half of all online traffic and 27.6% of all online sales Monday, which is up more than 25% from last year, according to IBM Watson Trend, which tracks millions of transactions on retail websites.
- Online sales increased 17.8% Monday compared to the same day in 2014, IBM says.
- Consumers made bigger-ticket purchases on desktop, though, with an average order value of $128 vs. about $102 on smartphones.