Comscore's 2015 US Mobile App Report

Mobile App Marketing


Comscore have just released their 2015 US Mobile App Report and it’s packed with interesting data about the mobile app industry. In this episode we pull out the most interesting points and take a look at what it all means for mobile app developers.

The report starts by looking at the time spent using digital media, comparing desktop, mobile app & mobile browser usage.

  • Mobile apps lead the way then it comes to total time spent. Total time spend in apps has grown 90% since 2013.
  • Mobile now represents almost 2 out of every 3 digital media minutes.
  • Mobile apps drive the majority of digital media time spent at 54%.

It then takes a look at the different app audiences. Some stats:

  • Mobile web properties are bigger & growing faster than mobile apps when comparing by monthly unique visitors.
  • At the same time, the average time spend on the mobile web is declining. So we are seeing more sessions but less total time spent on mobile web.
  • It’s harder to build an app audience, but they are a much more loyal audience. App users spend 18x more time than mobile web visitors.

And some interesting discussion points on app user habits:

  • Smartphone users still rely most on the app store for discovery. 27% of 18-34 year olds go to the app store first when searching for apps.
  • 3 out of every 4 users keep their most used apps on the home screen.
  • Smartphone users are just as likely to accept push notifications as reject them

 

Check out the full report here: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

 

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