Over the last couple of weeks we’ve seen the sudden rise of an old but often overlooked monetization method. It’s currently being used by a number of new apps and is estimate to rake in millions for their owners over the next 12 months.
Today we’re talking about the subscription model as a monetization method for your mobile apps.
The Kardashian / Jenner sisters have just released a bunch of new apps that use a $2.99 per month subscription model and it’s paying serious dividends for them.
Some interesting numbers:
- More than 1.5 million people are estimated to have downloaded Kylie Jenner’s app in the first 5 days.
- After the 7 day free trial expired, Kylie’s app was making over $100,000 PER DAY.
We also discuss the types of app that benefit most from this model, how it could be used, and our thoughts on why it’s been so successful in this case.
These are the articles we referenced in this episode: