ASO talk with Gabriel Machuret

Mobile App Marketing

Gabriel Machuret, host of the ASO Podcast, talks with David Pfahler and Chris Chidgey about App Store Optimization, keyword research and his new software product, App Samurai (

In this Episode – Chris & David welcome Gabriel Machuret to discuss

  • Finding good keywords
  • The value of ASO
  • Landing Pages for Apps

…..and much more.


  • Affordable Dev  a complete mobile development agency with developers and designers that will bring your project to life.  Mention the #ABP for 20% off of your next project.  For a limited time – Affordable Dev is offering free ASO consultations with an ASO professional with every new project.

Resources and Links Mentioned in this Episode


Chris: Hi guys, thank you for joining the App Business Podcast. We’re here with Gabriel Machuret Machuret. Hey Gabe.


Gabriel Machuret:       Hey man, thank you for having me.


Chris: Yeah, yeah we’re excited to have you. Guests are still kind of a new thing for us so it’s always fun when we’re doing an interview. And of course we’re joined by David as always. Hey David . . .


David:             Yeah, hey everyone. Thanks for being on Gabe.


Chris: So we’ll do a quick . . .


Gabriel Machuret:       Oh thank you.


Chris: We’ll do a quick, and it’s Gab, Gabe. We’ve decided we’re going to call him Gabe. We’re going to do a quick intro and then we’ll let Gabriel Machuret introduce himself for fully.


But Gabe, if you’re in mobile app and you’re in Indy, or even if you’re not in Indy like if you’re on somebody’s Facebook Groups, Gabe is a mouth. He’s very vocal on some of these groups and he kind of, well he doesn’t kind of . . . he researches and knows ASO inside and out. And when there’s something new happening he’s usually posting his opinions and thoughts or even breaking the news.

But he’s also got an ASO podcast, and the name is extremely creative. It’s called “The ASO Podcast”, so check that out. And then he’s also got something new he’s working on . . . I signed up for the beta. It’s not out yet, but it should be really cool. I think it’s something like a base-camp for managing your app portfolio, and it’s called App Samurai. So we’ll talk a little more about that. Well, Gabe I think I might have stole all your thunder, what did I miss?


Gabriel Machuret:       No, you haven’t stole anything man. No, that’s it, that’s it. I mean very good description and introduction, thank you for having me, man.


Chris: Yeah, yeah so. I’m not sure if you listen to any of the episodes or if you’re a regular listener but the idea behind the podcast if we’ve got me, the marketer publisher guy. We’ve got David the developer. And we really try to dig into actionable things that you can do to improve your portfolio. And we call it the App Business Podcast because it’s all about business. How do I improve the revenue, how do I improve the profitability of my apps, etc. How I generate a better ROI from my investments.

So having someone like you, I’m a huge believer in ASO and it seems like that still isn’t, how do I say . . . people still aren’t converted . . .


Gabriel Machuret:       Mainstream.


Chris: Tools, yeah, like they don’t believe that these tools are valuable. Or that doing the research, the work really pays off. What are you initial thoughts, that are you seeing the same thing?


Gabriel Machuret:       Yeah, I mean, there’s been a massive change in 2014 from a corporate companies to agencies starting to do ASO, from the in-developer. But the big companies are starting to do ASO now, it’s very, very interesting. And the reason is because once you do ASO it’s done. I mean, it’s actually free. You can do ASO by yourself; you can actually learn how to do it, trial and error. So why not do it? The problem is that people this ultra high expectations about ASO, so the think they have to do ASO and it has to work on the first try . . .


Chris: Yeah.


Gabriel Machuret:       They give up extremely fast. You remember how difficult it was to rank even a website. We used to try for years and years and years and doing building and all this stuff. And developers are very impatient, mainly because I believe there is an emotional involvement with their app.


David:             Yeah, yeah.


Gabriel Machuret:       So if I tell you you have to work hard to get the app ranked, it’s like, “Well, why do I have to? I mean my app is great. There are downloads, the app store is broken” but instead if you just go back to square one and try to analyze what you’re doing the answer is in data. So I’m a true believer that once you start doing ASO the data is going to start giving you answers that you will not read in any Facebook Group, or any forum or any blog.


David:             Right.


Chris: Yeah, you don’t know until you do it and every app is different. I think a lot of . . . and we’re saying developers but let’s just say anyone who’s got an app, right? But what Gab was saying, or what Gabe was saying specifically was developers who built their own app have a hard time figuring out why people don’t see the value in their app. They’re too emotionally connected. And there’s real benefit to having a marketing partner.


But it seems like there are a lot of people think there’s one magic keyword if they just find the magic keyword they’ll be Angry Birds and it’s not like that. It’s incremental growth through continued management through your keywords. Right?


Gabriel Machuret:       Exactly and it’s pretty funny because I did an ASO workshop in Bangkok in Thailand three weeks ago. I did a whole conference and at the end of the conference people came back to me and said, “Now tell us the secret. We listen to six hours of this stuff now what is the real secret?” And there’s no secret.


The whole thing is to try to optimize. The keyword here is optimizing, it’s not finding perfection. It’s not jumping to the first position by magic. So it’s all about the optimization of the app itself. There’s little things just with keywords or even with [inaudible 00:05:58] screenshots the people don’t bother to do.


And of course if you don’t even do them and try to measure the success before and after, I mean the successful case of ASO is when people actually measure what happened. And then you get cases that are usually are [public] because you see the public cases are people ranting. Those rants . . . the people that have success they’re usually working and beasting, I mean crushing it.


But the people that are ranting said, “I did keyword research and it didn’t work, ASO doesn’t work”. So it’s like if I tell you fitness doesn’t work because I went to the gym on Tuesday and I haven’t lost weight.


Chris: You know ASO to me, and when we say ASO it really means everything like the icon, the metadata, it’s like optimizing your metadata, right? But for keywords. Keywords to me really seems a lot like the treadmill. God it sucks, and it soul-crushing but you have to do it because you know it pays off.


Maybe you don’t agree with that because you seem to love ASO. But for me, if I have 10 apps in a month, let’s say 10 apps a month, and I have to do all the keyword research for those 10 apps, man that’s a lot of work. But there is no shortcut. You have to get on the treadmill. That’s the thing, and the payoff is there.


And it is, it’s a thing that you manage. And when you do a new release you remove words that don’t work or phrases that don’t work and you add some new ones and you keep trying. And the words change, not just with your app but with the market. It’s an ongoing process.


Gabriel Machuret:       Absolutely and one of the important things . . . sorry, sorry.


David:             Go ahead, Gabe.


Gabriel Machuret:       One of the important things that once you do in ASO and all the time constantly, you’re going to start finding what I call weaknesses in the market. And what weaknesses in the market is, where you actually are doing keyword research and you move a little bit away from your niche and you say wait a second, look at this keyword. There’s low competition, there’s great traffic, and you start exploring that a little bit. And then you start building your portfolio based on market research that you did beforehand.


And this doesn’t really happen, but we’ll follow Flappy birds, we’ll follow the latest games, but what about those apps that are making a killing not because they are amazing but because they are in a market that is thirsty for apps. And we all try to hammer the same game, the same with the same topics. You saw the latest app starts with the most profitable markets and categories in the app store. And the games are not in the top four or five because you have sports, medicine, and all these apps are where ASO is absolutely brilliant.


David:             Yeah, in fact websites these days that, what are they called, the empire flipper guy, right? So I’m in a group with these guys, and their whole business model is finding words and then building websites for those words. And you’re suggesting doing that for mobile, essentially.


Gabriel Machuret:       Absolutely. I’m actually doing that with my own sites. I’m visiting the niche approach. It’s you understand it, it’s a need for that type of niche or keyword and your job is to satisfy the demand of people looking for apps. It’s very, very simple, but of course it’s not very romantic okay. It’s not very inspiring.


If I tell you that I’m building and app of a computer it’s not like, “Wow, that’s amazing you have to show me.” I mean, it’s much better to show a flappy bird game so the interesting thing is the people very successful with ASO are not talking about it because when you really make money with a niche you don’t tell anyone. You stay quiet. And the less people that play the same game the better, it’s going to be for you.


So that’s where I’m really passionate about ASO, it’s where you launch an app and you know you’re launching an app. You chose the code. Even if you’re doing [inaudible 00:09:56] You look at the [inaudible 00:09:58] code like everyone’s going to do the same thing, but you can actually niche that [re-skin] code further if you know that there’s a market for that.


Chris: Yes, yes absolutely. You know what’s romantic? Is taking your chick to Barbados off the money you made from your acupuncture app. You know what I mean? Like, the app isn’t sexy. But what you can do with the result of your work and that unsexy app is something pretty cool.


David:             Well, what I . . .


Gabriel Machuret:       Absolutely. I mean it’s . . .


David:             Go, go ahead Gabe.


Gabriel Machuret:       No, no, no tell me, tell me.


David:             What I was going to say later, right before is that I think most developers are just so busy just doing their app and creating their idea that they’ve just feel overwhelmed by these other tasks in marketing especially ASO, which they should also do.


But what you’re saying is that that’s the wrong approach and they shouldn’t just say okay I have an idea and let’s start developing. But you should start first go into this with a business mindset and say well what market is going to pay off or what niche is going to pay off and then start creating an app for that market where you already know you’re going to have success. Right?


Gabriel Machuret:       Exactly and also be patient. I just had a mastermind three weeks ago in the Philippines [inaudible 00:11:14] so amazing entrepreneurs and marketers. And one of the things that I realized is very successful people in anything are very patient. They have a system and they’re willing to fail and test why they’re failing and what kind of data they’re obtaining from their failures.


And we don’t do that with apps. We actually and app doesn’t work and we go like [inaudible 00:11:36] I chose the wrong app and I’m going to quit and I want to stop. And the question here is, is it going to be worth it? You’ve already spent money developing the app, the app is out there in the market, so why not try to understand if you really failed or if you actually didn’t put enough effort in the angle of the app or the queue research or the title.


It’s a massive difference if you make an app that is called Ninja with the word “ninja” or the word “samurai”. Okay but when you decide the name you go randomly anything because you don’t really care what the title. Well, there’s a completely different amount of search terms for samurai versus ninja. So those kind of decisions you make really quick are going to make a massive difference to the success of your app.


Chris: Yeah, Gabe, I pinged you about a month ago, maybe longer. I was interviewing people for my app Jetpack Project and it’s all based on the premise that we focus so much on downloads. And if the app doesn’t get 150 downloads a day minimum, we just abandon the app. And there’s more value there, there’s data there, we’re learning, it’s not a failure. You’re getting data and they’re telling you what’s working what’s not in that app.


And so, if you have 50 apps out there, you have assets that are worthy of being developed and, so I’m taking the approach . . . you’re looking at the approach, hey keep looking at keywords. And I’m taking the approach hey, look at retention and let’s look at some other things that the data is telling us that we can improve on our apps.


But it seems like the people who are in the know and have portfolios are kind of doing what we’re doing which is, hey, let’s keep investing in our portfolio. There aren’t dead assets, you know?


Gabriel Machuret:       Absolutely. And one of the interesting things I had a chat with one of the biggest ASO companies out there last week and they showed me their enterprise solution. That’s not for the public. They showed me what companies like E.A. Games, or Rovio are actually analyzing. They analyze everything, they analyze number of downloads based on bad reviews and when they are good reviews and the numbers of keywords and titles. If the keyword is included in the title what chance they have of ranking.


They analyze absolutely everything, they analyze icons, they analyze every single piece of data they are looking at. And if the big boys are doing it why can’t we do it. We have tools out there that are . . . you can check mobile data [inaudible 00:13:55] for free, you can have an account for free and give it a go.


But the catch is people have to learn to use it, then we give up and then we don’t really appreciate the importance of having our own data. Okay, we want the keywords being done, being given by us instead of understanding why.


And one of the most funny things is when people come to say and I lost ranking, and my next question is you lost ranking for what keywords? And the answer is usually, “I have no idea.” So we even rank apps that are doing well and when people are for what can kind of keywords are you ranking, again, the answer is they have no idea. So how can you control how well your app does if you don’t even know. I mean what’s the position of your app in the app store.


Chris: Okay, Gab, I’ve got two questions, action bull information for the listeners. First one, what are the best sources for finding good keywords?


Gabriel Machuret:       I mean, there’s two easy sources. The first easy source to find good keywords is try to . . . I love to look at And in Top App Charts what I do is I look at the best apps in categories I didn’t know. That I don’t really use.


Let’s say I have an example, two weeks ago I was looking at the sports category. And what I try to do is I try to find patterns in the titles. And right now one of the biggest keywords right now in sports [funny wise] is hunting. Okay. So once I find that hunting is popular for sports, I may presume that hunting is also popular for all our different categories.


So if you get one keyword that is very popular in one section of the app store, there’s a huge chance you’re going to find it also in a different angel in a different part, let’s say in utilities. Hunting utility or travel for hunting. So that’ll be the first what I call [inaudible 00:15:51] is the initial idea.


And the second thing is the most easy thing I’m going to give you, I mean free tips, free suggestion is to go to the auto-suggest of the app store.


Chris:  Yes.


Gabriel Machuret:       And let the app store give you the information. And if you’re confused how to use it the easiest one is to go to Google Play. Google Play is going to give you all the suggestions. And the reason I use Google Play is because Google puts the keywords based on the amount of searches. So they’re telling you, hey, people are looking for this. And that’s what’s going to open your mind about, wait a second people look for these keywords?


And one of the cool things you can do in Google Play is you can actually see the amount of downloads different apps [inaudible 00:16:29].


Chris:  Yes, yes.


Gabriel Machuret:       And that really opens your mind, this app gets a million downloads in four months. What’s going on here? And when you start thinking like that, then it’s when you start looking at apps in a completely different way.


Chris: So let me explain that again, so auto-complete, I think people know what that means but just in case, you go to the search for either iTunes or Google play, and you type in baseball. And whatever comes up after that, so it might be baseball players, baseball in America, baseball schedule. And whatever it’s kind of suggesting in your auto complete is terms that are searched a lot, and that’s why they’re suggesting that’s what you’re trying to say.


But what it tells us is, hey, those terms are being searched a lot. So auto-complete huge believer in both Google Play and iTunes I do that all the time. One thing that you didn’t mention but you mentioned in a Facebook group and on your blog or podcast . . .


Gabriel Machuret:       The trends?


Chris: Google Trends. Yeah.


Gabriel Machuret:       Google Trends is huge. So Google Trends allows you to see what’s popular at the time but also what’s popular last year for example in March. So if it was popular last year in March, there’s a huge chance it’ll be popular in March next year or in July. So you can actually see things popping up.


The only way to really do it properly is to go sub-niche, is to go to different categories. Not to go, okay forget about Miley Cyrus. Try to go for what was popular in sports. What was popular in the [inaudible 00:17:57] area or in economy. So for example right now if you had an app about bit-coin or about bit-coin utility or converter, imagine a year ago, that will have been huge right now because the trend started to move one year ago with bit-coin. Right now will be too late. So this trying to anticipate a trend before it happens.


Chris:             Yeah, not that’s good. So the second round of questions I had for you on that, hopefully we’ll get the listeners something they can go research is your favorite tools. I’m a big fan of Sensor Tower or I’ve mentioned Sensor Tower all the time, I use them all the time.


Gabriel Machuret:       Sensor Tower has the easiest UI in the world. If you can’t use Sensor Tower you are difficult because it is very, very easy to use. So I actually, I’m a huge believer in Sensor Tower. I love the way they actually . . . I love the fact that how easy to find the popularity of a keyword. And personally what I use is I use the popularity of the keyword or traffic and I use the amount of apps.


So they also have something called the iPhone Difficulty and the iPad Difficulty, I tend to ignore it. I like to make my own decision about how difficult is one keyword. Sensor Tower is very, very easy to use, the learning curve is so quick.


The other ASO tools out there, I’m starting to use a lot MobileDevHQ lately because the UI has changed and has allowed you to see everything in a quick dashboard. So in a quick moment you can actually see . . . and they have something that’s very cool it’s call Sonar. Sonar allows you to detect if there was a change in the app store algorithm. This is vital if you lost rankings only and you don’t know why. Sonar will tell you if MobileDev actually saw something changing. And this is actually one of the only tools out there that is detecting algorithm change in the app store.


Chris:  Nice.


Gabriel Machuret:       And the third one that I use, believe it or not, I use a lot of Google Play itself. It’s easy to analyst download numbers. I love that Google tell us download numbers, and I use download numbers of an app and version number to try to predict an app really is. If I see an app that is version 1.0 and has 50,000 downloads in a month, that’s where I get excited because although ASO tools are great, there’s nothing better than seeing an app yourself and thinking this app has 50,000 downloads a month. Let’s see why it’s getting so many downloads.


Chris: Yeah some others ones, MobileDevHQ, I played around when they announced a free version but I haven’t spent a lot of time on that so I’m going to have to revisit that. Another one . . .


Gabriel Machuret:       Search tools like [Search Money].


Chris:  Yeah.


Search Money has good functions, the learning curve with Search Money is very high at the moment. They have something called the overall visibility score that is a very interesting concept that means how well are you doing across based on all your keywords, difficulty and potential of ranking. It’s like a global score of how well you’re doing. If you’re ranking great but your keywords are crap, it means nothing. So this allows to see how well you’re doing compared to the rest of competitors. I really like that one.


And there’s other apps. I mean the newest coming out, they are like [inaudible 00:21:35] but in my point of view they’re a bit behind. I don’t think they have the investment like other companies out there. I used to use an app called [inaudible 00:21:45] but it has not been updated, used to be a very nice idea, you can actually see very fast number of downloads of keyword popularity but again it has not been updated.


You need to use a tool you trust that there’s a company behind the tool. You’re making decisions based on those keywords. If you don’t trust the data, that’s the first warning flag you need to change your ASO tool.


Chris: Yeah, I was actually going to say 15 bucks a month app codes, but you know what it’s probably better to use 14 day trial on Sensor Tower or use the free version of MobileDevHQ. You know the thing you mentioned about search man, the visibility score. If you’re re-skinning and you have maybe 10 apps that all have the same code and let’s say they all have the same visibility score, but some are getting much more downloads than others, that’s a good way to isolate, man, my icons must suck. Or my screenshots must suck. Or the description isn’t describing the app well.


So it allows you to maybe isolate some of your other ASO components because visibility is there, which is what keywords get you. It gets you in front of the user, it doesn’t mean they download. The icon is kind of what converts you to download, right. So that can be a really cool tool for analyzing what other elements of your app aren’t working for the market. I’ve got to check that one out.


Okay, Google Play. I’m just starting to move my apps to android . . . and I’m turning this podcast into a consulting session . . . what are your feelings on videos, landing pages, SEO efforts around landing pages, and stuff?


Gabriel Machuret:       I did an interview with the owner of a website called Problemiothat had apps about business plan and business strategies and his main traffic source was SEO that I found was amazing. He didn’t do any ASO, it was all about SEO. Literally getting traffic to your app by just driving traffic to a website.


So with Google Play . . . are you asking me directly about building a website or about traffic or about just trying to optimize the Google Play page itself?


Chris: No, building a website for traffic. So something that lives outside of your iTunes listing and your Google Play listing. Like a landing page that’s optimized.


Gabriel Machuret:       I think it’s vital and I think you can actually get tons of traffic. Now the point is that people forget that Google has 100 times more traffic than an app store. And we also focus . . . people think that there’s no point. And the fact that people think there’s no point means that no one is doing it.


Chris:  Right, right.


Gabriel Machuret:       Now, I will focus more about the authority page. If you’re really going to work on a proper app, I would focus more on having an authority page that talks about a specific problem and therefore the app may be the solution for the problem. I don’t know if a landing page, I mean a theme content landing page is going to bring a lot of traffic. It’s going to help you maybe for press or for P.R. but literally organic traffic I doubt.


Chris: Okay. This is an Internet marketer talking here. So you want to create an authority page meaning, hey, here’s the problem here’s how I suggest solving it, here’s why you guys should listen to me and here’s my solution, which is the app. Is that the frame work?


Gabriel Machuret:       That’s the way I would do it. You still think of content it becomes just a page and then I don’t know how well the conversion will go from a landing page to iTunes or Google Play. Now if it’s about content, you can put 10 pieces of content, 1,000 words and it’s a very specific niche. If it’s about flappy birds, you don’t need any authority page. Maybe you could with flappy birds, you could build a website called best flappy where you actually compare your app against all of them and your app wins. That could be the case but if it’s going to be niche intermarketers think weird.


Chris: Yes, I know it’s so different from how I think but you know what, the app store is getting so competitive and these kind of techniques win. So if you’re able, willing to do this kind of stuff . . . not that it’s unethical, just that it’s more work . . . then go for it man. These are the tips that make it happen.


Gabriel Machuret:       Absolutely I mean if you’re not hurting anyone, then go for it.


Chris: So Google Play specifically, do you see a value in the video? Because it’s kind of a new thing for . . .


Gabriel Machuret:       Yeah I actually think, I mean my theory Google is a . . . anytime you use Google resources Google is going to reward you. And that is based on the idea of Google wants you to start using their Google resources. Google plus, YouTube video, anything that is based with Google start using it and start pointing it to your Google Play page and Google is going to reward it.


Gabriel Machuret:       Absolutely, yes. Now you can also do SEO for your YouTube video, and that SEO could actually pass through your Google Play page. Ranking YouTube videos is a completely different topic but is pretty easy. You can start ranking YouTube video and YouTube video can have a link that goes to your app page and therefore in increases your ranking.


Chris: So between Apple moving from Apple and iTunes and Google and Google Play and android, it’s, it moves from get keywords and make your icon look good to video Google plus product page, an authority page, SEO optimized description in Google Play. It’s amazing how much more . . .


Gabriel Machuret:       Yeah, tons of interaction. Don’t forget that you can actually reply to reviews in Google Play. If you have 1,000 bad reviews and you don’t reply what that tells Google is there’s no one here. So you can actually reply and be active with Google Play. With iTunes you get bad reviews and you don’t know why. Bad reviews can be one star that says, “sucks”.


Chris: Or it can be one star that says, “Oh this is my favorite app.” One star like they hit the wrong button.


Gabriel Machuret:       Exactly so with Google the difference is . . . I mean are really interested in the social signals. They have it in front of you, the number of Google plus. I’m not telling you to buy Google plus but I’m saying maybe you can experiment. My theory is there’s a very high correlationship [sic] between downloads, reviews and Google plus votes. If you get downloads like crazy and you don’t have Google plus votes, it doesn’t make sense. If you don’t have Google plus votes but you have downloads, it doesn’t make sense. So trying to incorporate that credibility of social signals in their app pages.


Chris: I just want everyone to know Gabe just made up a new word, correlationship.


Gabriel Machuret:       Correlationship [inaudible 00:28:45]


Chris:  And I think that’s a dope word. Is that a word in Spanish?


Gabriel Machuret:       I think so yeah. [Cobra relationship]. There you go.


Chris: He made up a word in two languages just now. Cool, this is really awesome. A lot of people . . . there’s just so much to learn with ASO and I think a lot of people are starting to look at android in another way that’s starting to get benefit out of their code. They have this code, can they publish the same idea to android and make 20, 50 percent more. It is such a different beast.


I want to love android. It’s so much easier to publish and test ideas and obviously to review is so much faster. But the money just isn’t there yet, but man, I’m sure hoping that the android market evolves and Google Play evolves and those users evolve where they’re a little more free with their wallets. I think Google is a really interesting approach to all this stuff. It’s just a lot to learn, right?


Gabriel Machuret:       Yeah, absolutely and I think it’s going to grow more and more and more. Don’t forget Google has an unlimited budget to keep improving, keep tweaking, they’re a search company so they know what they’re doing. They’re not going to give up on this. The market is there. All the android users . . . my theory is anyone that is interested in ASO there’s a huge opportunity in Google Play, especially because everything is transparent. So you find something that is working, you can replicate it very easily.


Chris: Totally agree. Okay. Last question. Where do you see . . . the mobile market is exciting because what we’re talking about it changes so frequently. Big players with big money involved. Where do you see ASO and mobile in general at our level, what are we doing a year from now?


Gabriel Machuret:       The way that I see it regarding production of apps, I see app stores rewarding more developer accounts with authority. I have a theory that account . . . app stores like Apple and Google are going to be focused more on giving preference to developers that are producing apps that have more quality.


Chris: Like Google authorship. Almost like bath wraps. Yeah.


Gabriel Machuret:       Exactly. I mean we can actually see it right now. I have corporate clients that get their apps approved after one hour and a half to two hours when they update a new app. They have a priority access and they never get flagged or rejected. We know how it works with small developers, we get rejected all the time. We get accounts flagged.


It seems that the app stores is struggling to identify the good guys versus the mega, mega publishers of apps that are medium to low quality. We’re doing it . . . it actually backfired a little bit in the long term.


I also see that more and more developers are going to see Google. Not so much for the revenue but mainly because it’s going to be more and more difficult to deal with Apple. I think Apple and app store doesn’t work. They know it doesn’t work and they need to actually make a change regarding the search.


There’s some rumors about them trying to crawl reviews as content, but they know 100 characters is not enough. Literally, when you post an update, they can go manually and remove keywords from you.


Chris: Yeah. I saw you guys talking about that on Facebook.


Gabriel Machuret:       Exactly. One of the interesting things about removing keywords from you, they’re telling us we don’t have technology to prevent this. They have to get an intern, a 19 year old intern in Apple to remove the keywords manually. It’s not technology in place to automatically stop those keywords. That says a lot about Apple and how they are in trouble and know it.


They want to keep the balance of beautiful Steve Jobs kind of app store but there’s so many it’s not working. I wouldn’t be surprised if we get a massive update at some stage this year. It’s going to be interesting when the update happens. A lot of apps are going to go down and many of them will go up. It’ll be a great time to make money when things are in chaos.


Chris: Yeah. I totally agree. What’s the name of the Facebook group? You’re in a bunch of them. I’m not very active on Facebook but I joined a bunch just to see what people are talking about. Mobile Application Developer is a Facebook group that has about . . .


Gabriel Machuret:       App Entrepreneur is another one, yeah.


Chris: Oh, App Entrepreneur. That one is a little smaller and a little better. This is a closed group, 7,000 members. That may be a better one. Is it closed meaning they’re accepting new members or no?


Gabriel Machuret:       Yeah, basically, yeah. Of course, yeah.


Chris: Okay, so a lot of these tend to be so big that it’s just advertisements. But a couple of them are pretty good with not allowing advertisements and some of the discussions are pretty good. So this is a good one, App Entrepreneurs and yeah type in that.


Gabriel Machuret:       [inaudible 33:56]


Chris:  Oh, there you go. I couldn’t see the whole name here. Okay. Gab this was awesome. Spell App Samurai for the listeners because I don’t think that’s an easy word. What’s your website?


Gabriel Machuret:       So the new software is called App like and app and then Samurai S-A-M-U-R-A-I like the . . . Japanese So


Chris:  Oh, okay. Got it.


Gabriel Machuret:       Right now there’s a landing page there, believe it or not. We’re launching in a few hours, we’re dealing with the last [box]. Yeah, it’s mainly a management tool for entrepreneurs especially people that are producing a lot of apps. The reason that I launched this is I was struggling doing my apps, I was juggling between Dropbox, Google docs, email, task management here, [Asana] here.


Chris:  Yep, same thing.


Gabriel Machuret:       It was a mess. So right now we have this one tool we can have all the apps localized. You can have a calendar. You can even send review requests from the same system. You can actually go to one dashboard in one place and see how the apps are going. If you approve the icon or not, if the code has been started, has been tested, the whole thing in one place. Mainly to try to save people time and save brain cells because the whole process from moving from one place to another one, at some stage you lose track.


Chris: Yeah absolutely, I signed up for the beta. It’s not out yet. I haven’t seen any of the screenshots. This is the most I’ve actually heard about it. But I’ll tell you when I hear that people who have portfolios and are solving their own problems are coming out with new services, I’m always optimistic about the problem it’s solving because a lot of us share the same problem.

By the time this comes out, which will probably be a week from today . . .


Gabriel Machuret:       It’ll be up.


Chris:  It will be up and more bugs will be fixed so go check it out. What’s the cost on this thing? Do you have a price?


Gabriel Machuret:       I think you can start by . . . it’s going to be . . . you can have access to a few apps for free then we’re going to process it for $29 for 10 apps and $39 for unlimited apps. It’s going to be pretty affordable; the idea is trying to build a community and not to overprice the application. The more you use it, the more value you obtain so I think we will cap it around 39 mark hopefully.


Chris: So if you can . . . if this tool helps you execute one or two more apps a month, it pays for itself in a day. Basically, right.

Gabriel Machuret:       Exactly, yes.


Chris: That’s how I look at it. Cool. Gabe, I really appreciate the time, this was fun, hope you had a good time. We’ll check you out on the ASO Podcast.


Gabriel Machuret:       It was great Chris. Thank you so much guys. You are so much fun and so much pump energy during the podcast. I mean, inspiring. Thank you so much for having me.


Chris: We had a blast doing it man. Thanks so much.


David:             That was great. Thank you very much.

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  • Vishal

    Hey Chris and David,

    Very good podcast, I listened all of them. keep it up. cheers!

    • David Pfahler

      Hi Vishal, thanks a lot. It’s great to know you guys enjoy our interview episodes. I’m also open to suggestions for both topics or guests.

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