Google Play Icon A/B Testing

Mobile App Marketing


In this episode of the ABP, we discuss the recent roll-out of Google Play icon, screenshot, video & description A/B testing. 

We’re all looking to optimize our ASO as much as possible, and one of the most difficult aspects for a long time has been finding a way to A/B test efficiently. This just got a whole lot easier with Google adding the ability to easily run A/B tests for your Google Play store page.

  • A/B testing defined
  • Easily test Google Play icons, screenshots, videos & descriptions
  • Find out how we think this will affect ASO
  • How do you A/B test on the iOS app store?
  • We also mentioned this post by Eric Seufert on testing app creatives.

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