How to Increase Retention and Increase Profits

Mobile App Analytics


Retention is one of the most important, if not the single most important every app developer needs to understand. Improving retention will have a positive flow-on effect to almost every other metric you are tracking, and at the end of the day higher retention equals higher profits.

In this episode we walk you through some of the most effective ways that any app developer can increase retention in their mobile apps.

Some of the methods are surprisingly simple and easy to implement but have big effects. We also get into some more complex methods that the big guys are using to keep people coming back.

Here are the resources we mentioned in this post:

Applift – Time to Start Thinking About Retention: http://www.applift.com/blog/retention-over-installs

Thanks to ABP listener Emelio for suggesting this topic. What else do you guys want to hear us talk about? We do this to help you, the ABP listeners, so please keep those suggestions coming!

 

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