Mobile App Discovery and Market Saturation

Mobile App Marketing

Reviewing the challenges of mobile app discovery and the market’s app saturation points.

Chris and Andrew share an article by Eric Seufert on market saturation and the implications on app discovery, we then review a post by Benedict Evans where he covers what he thinks are the two directions for discovery.

Show Notes:

App Discovery & Market Saturation – article by @eric_seufert

Search, Discovery and Marketing – article by@BenedictEvans

Most users open between 26 & 27 apps per month – nielsen

28% of total time spent in just 5 different apps – Forrester

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