We pull out the key insights from App Annie’s recently released Q3 2015 market index. This one has a big focus on the rapid growth in emerging markets. Find out where that growth is occurring and what opportunities are appearing as a result.
Here are some of the key points we discussed:
- The driver behind the mobile growth in India and Southeast Asia.
- The surprising gap between Android and iOS when it comes to download numbers (Android had +80% more downloads).
- Which countries, regions and platforms are generating the most revenue and how that’s changing.
- App categories that are driving download and revenue growth.
There are some really interesting insights in this report that everyone involved the mobile app market should be aware of.
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