In this episode of the App Business Podcast, Sylvain Gauchet joins Chris and David to discuss the benefits of creating videos.
Sylvain suggests that app videos play a critical role in showcasing your app and is an essential tool for app marketers, publishers and developers. In this 34 minute video we discuss:
- How Sylvain got started in videos for mobile (interesting back story here)
- Why Sylvain thinks everyone should have a video for their mobile apps
- Chris’ experience trying to build a video for his apps
[Tweet “Video as the ultimate showcase for your mobile apps with @“]
- Affordable Dev a complete mobile development agency with developers and designers that will bring your project to life. Mention the #ABP for 20% off of your next project. For a limited time – Affordable Dev is offering free ASO consultations with an ASO professional with every new project.
Resources and Links Mentioned in this Episode
- Sylvain w/ Apptamin firstname.lastname@example.org & email@example.com
- Erica Sadun
- The Unofficial Apple Weblog
- App Picker
Chris: Hey guys, and welcome to another episode of The App Business Podcast. As always, I’m joined by David. What’s up David?
David: Hey, everybody.
Chris: And today we have a special guest, Sylvain Gauchet I should have asked you the last name. Gauchet?
Sylvain Gauchet: Gauchet.
Chris: Oh. Got you. I could have done better than that. Okay. Gauchet representing France for us today. He’s in Paris, and Sylvain Gauchet’s the guy behind Apptamin. And if you have done any just random Internet searches, just getting into mobile, his site pops up a lot with all sorts of tons of information. So two years ago, when I was first kind of starting this journey, I ended up using Sylvain Gauchet’s website quite a bit, and so it’s pretty exciting to have him on the show. I’m going to let him introduce himself a little bit more, and then we’ll kind of dig into how he sees the world. So welcome, Sylvain Gauchet.
Sylvain Gauchet: Thank you, Chris. Thanks, David and Chris, for having me. Pleasure to be here. I’m glad some the content we’ve been doing could be useful. So as you said, I’m Co-founder of Apptamin. What we do is we produce promo videos and game trailers for mobile apps. So basically showed videos from usually 15 seconds to 60 seconds that are going to present an app or game, and show what’s unique about it. We’ve been doing this for about two years, now. We’ve done close to 300 videos, and on top of that, we have a blog where we talk a lot about app marketing. And we try to be as involved as possible in the industry.
Chris: Yeah. So like I said, I got a ton of value out of the blog. And Apptamin.com, we’ll link you in the show notes. It’s A-P-P-T-A-M-I-N, right?
Sylvain Gauchet: That’s correct.
Chris: Okay, cool. So videos, I haven’t really focused too much on, because I’m just starting to get into Android. And I understand why the bigger games need videos, because it’s just another outlet or another channel for them, for people to find the game. Are you finding that you’re working with big brands, or who’s your target or typical client?
Sylvain Gauchet: It’s actually quite wide. It usually goes from small teams of indie developers to bigger companies and bigger brands. And we also have several startups reaching out to us. So it really kind of depends, after all there’s a minimum budget needed. It starts around one thousand dollars, for us. So not every indie developer that’s starting can afford that, but it’s a pretty wide range. It’s been really cool to work with clients all over the world from different countries and different budgets, as well.
Sylvain Gauchet: It goes, usually, from simple motion design videos—our starting prices—to live shootings with actors. It’s quite a big range.
Chris: So what’s your background? How did you…why did you pick videos? How did you get into videos?
Sylvain Gauchet: Okay. So I was actually…I founded a start up a few years ago, and it had a mobile component. I was in charge of the marketing for the startup, and I…we had that mobile app. So I had to learn everything, as most do, as you go. That wasn’t what I studied or anything. So I learned a lot about that, and we …the startup didn’t work out. We traded some other mobile apps. Some of them had…we got quite some press in France. And I kept learning, and at one point I wanted to…I was reaching out to bloggers, journalists, and I found out that it wasn’t very easy to get their attention.
And initially, I was sending them that big email, and press release, and I wanted to have something that would make it easy for them. And then I thought about video, and having to show video that’s going to show what’s unique about my app. The blogger, or the journalist is going to receive that, take a few seconds, maybe just watch the first ten seconds of the video, and decide if they want to learn more or not. And that was the idea. And I didn’t find anything really that was focused on that, and I partnered up with a longtime friend, and he had a video production company. So we got together. I took care of the marketing and business development, and he took care of the video part.
Chris: Yeah, man. It sounds like it’s done really well. I mean, I knew the price. I think you just raised the price, actually, but last time I checked I think it was $800 or something. Which is still, that’s a lot for an indie dev who maybe doesn’t see the value of a video. But you and your partner have done 300 videos, at a starting price of $800 or $1000. I mean, that’s a really good start to this problem before Apple even includes it as their standard listing. You guys pretty happy with how that started, or were you thinking you guys would be bigger, or where are you at with this?
Sylvain Gauchet: No, we’re pretty happy, but it’s been a lot of work too. And video, often, people have misconceptions about video. They’re like, “Okay, $800 for a 60-second video. That’s a lot per second,” but there’s quite a lot of work that goes into it. And basically it comes down to either you are going to spend time or money to get your video done, if you decided on doing one.
I definitely will advise anyone listening to do a video, even if they do it by themselves, even if it’s short. You don’t have to do crazy things, but it can definitely help when you’re reaching out to people. And our starting price for 15 seconds, by the way, is $875. But if you want to, we’re also building currently some content about how to create your own video. We want to let the people who don’t have the budget to give them an opportunity to have something that’s going to look maybe not professional, but good enough to be useful for their marketing. So that’s something we’ve been working on, and hopefully we’ll be able to have that out pretty soon.
Chris: Yeah, that’s awesome.
David: I think that’s a…sorry Chris, but I think that’s a brilliant idea. And that’s something still a little bit unconventional, but what I would guess will happen is that, yeah, maybe some people will just use it, and create their own videos. But if they get more success with their apps, and because of those videos, they will consider getting an even more professional video done by you, because they have learned it from you. Or they will try to do it themselves, notice how hard it actually is, and be convinced that it actually is worth what you guys are charging for it. So I think that this is a brilliant step, in terms of business development.
Sylvain Gauchet: Well, I’m glad you like it, David. We love content marketing, and everything. We’ve been sharing a lot of things on app marketing in particular, and people keep reaching out to us for marketing services. So that’s not what we do, but because we have so much content about that, some people contact us for that. And the idea is there are lots of developers out there. If we can help a little bit the ones that don’t have big budgets, maybe one day they will have a big budget, and indeed they will think about hiring us for video.
Chris: Yeah, and that’s exactly what I was going to share, was I want to pick your brain on some of the benefits of a video, any data you have. But before that, I want to tell the listeners my experience real quick. I looked at PowToon, which is a subscription service where you can build cartoons, and you can throw in your own screenshots. I looked at VideoHive, which is…I forget the name of the overall site, but it’s ThemeForest, where you buy themes for WordPress. It’s got AudioJungle where you can buy sounds.
Sylvain Gauchet: Envato, I think.
Chris: Yeah, Envato. There you go. So I spent $20 on a VideoHive, like app video, and I think it was like 60 seconds, and then you need to have some Adobe Software, and man, even after that it’s a ton of…I mean, I still haven’t finished that project, and it’s been on my to do list for six weeks. And that’s what happens when things aren’t easy to do. You just keep saying, “Well, I need to put more time into this.” Okay. Two hours, and you’re right where you started after two more hours of head to down focus on it. So I think I’m definitely to the point where, “Okay. I’m just going to hire this out,” because it’s such a huge distraction, and it is a different skill.
It’s one of those things that it makes sense to hire out, unless you’re going to do this full-time, and you’re going to do this across 100 apps. Pick and choose your best apps, and if it’s worth the $1000, $2000 to get something out there. So this actually leads me to the question. I would have never thought that sending a video…like that would be a way to use the video, sending it to different people to review your app, or get you coverage, or whatever.
I just thought of the cookie cutter, “Okay, drop it into the Google Play slot, and post it on YouTube.” So that’s a really cool use of it. It sounds like that’s the genesis of your company. What are the other ways people are using videos, or the successful ways, trackable ways, to use your videos?
Sylvain Gauchet: So yeah, yeah indeed, the bloggers, journalist thing that’s what I thought initially that…That’s why I wanted it, and it turns out that I’ve heard several bloggers, I don’t know if you’ve heard about Erica Sadun. She wrote the book Pitch Perfect. She writes for the Unofficial App Web Blog. Basically, they receive hundreds of emails, and she was saying that video is going to be, for them, the quickest way to assess an app and define if they want to learn more about the app, and download it before even considering doing a review for it.
Sylvain Gauchet: And basically its several people, several journalists, bloggers I’ve talked to, have the same the same thinking about that. And other ways, of course, you mentioned Google Play. We think it’s great that Google Play allows you to have a video on your app store page. What’s great about it too, is that you can localize it. So if your app is available in different languages you can put transcripts in YouTube, so that everyone can understand what’s in your video. Even if you have a voice over, you can add little subtitles, captions on the bottom of it.
Video is quite used now also for mobile video ads. Several ad networks are using video now. Some of them are absolutely specializing that, like Vungle are really getting into it and coming, I think, pretty big over the coming months for that.
Sylvain Gauchet: Or like [inaudible 00:12:25] is going into video as well. Several of them, some of them whip up now with, and it’s been interesting to see they all say that video brings more conversions, and banner [inaudible 00:12:41] …Like a screenshot, or something like that.
Sylvain Gauchet: So you have quite a lot of ways to use video. Obviously, you can put it on your website as well. Something we try to encourage people about is even if your apps not finished yet, you can have your app landing page, have subscribe forms somewhere on it, and have your video that gives a preview and hopefully get people excited about your video. And they sign up, and then you can keep the conversation going, and they can be your first users.
Chris: Do you have any insight into how people are driving eyeballs, or traffic, to the videos that aren’t on a Google Play posting?
Sylvain Gauchet: So yeah, one cool thing I’m going to get to your question, but one cool thing that when you put it on Google Play store the views you’re going to get from users are going to give you views on YouTube. Obviously, it’s Google so it all goes together. So if your ad gets quite a lot of traffic, people watch your video, your video is going to get found easily on YouTube.
And YouTube is the second search engine after Google, so it’s another way to give some exposure to your app. If someone does a search on YouTube for your app, they’re going to find your video. Just like with SEO optimization, you can get ranked for your keywords, stuff like that.
And other ways to get views for your video are…it’s going to sound logical, but it’s with social media. If you have some kind of following on Twitter or Facebook, you can get some views there. Also, off of your website. That actually can…like portal for app videos. I know AppPicker has a website where you can submit your video and get some views. They have an app too that lets people watch those new trailers. Let me think.
David: So part of what we often discuss here on the show is the difference between having a free app with in-app purchases, or advertisement in paid apps. And especially for paid apps, a video for me, and just going to YouTube and typing in that app name, is often the equivalent, or the replacement for the missing trial, the missing free trial that you can’t have on the app store on iOS. And often, for me, that’s just a way for me to “try out” the app before I buy it. Would you agree with that, that many people are doing this, or you think it’s just me?
Sylvain Gauchet: I do not have data for that. It’s quite hard to get data and isolate use cases, and know how effective it is. I know, and I think that especially for any paid apps, it’s going to be a great way to assess it, and make sure that you’re going to be happy with your purchase. And what we believe in is that that after trying, after actually trying the app, video is going to be the best way to assess it and know how it works. And not only that, but also if you’re the one creating the video, you’re going to be able to get your point across, and show people what’s unique. So hopefully if they like what they’re seeing in the video, they download the app. They will already have some kind of idea of how to use your app, what’s the added value, and they should be happier customers.
Sylvain Gauchet: I have no data to back that up.
Chris: David, now that you say that, I remember us talking about this, and you bringing that up. Didn’t we even bring up Apptamin? Saying, “Yeah, that’s why Sylvain Gauchet’s in business,” is just for that reason. It’s the second best way to understand what an app does, and then it’s a huge tool for conversion for paid apps. It’s like a must-have for paid apps.
David: Yeah, I think so.
Chris: Yeah. You’re getting love when you don’t even know about it, Sylvain Gauchet. Way to go, man.
David: That’s good.
Chris: Yeah. This is all really new to me so it’s like I’m picking your brain, but this is really interesting. It totally opened up my mind to getting attention to your app, outside of just the normal channels for apps. And being a guy that published a bunch of apps for Apple iOS, I’m just so used to that channel. Like, optimized for the iTunes store, and that’s it, that as I move into Android, and Google, and Google+, having a Google+ product page, and having a video, and all the kind of more traditional SEO things supposedly have some kind of impact on your ranking in the app store, but then you’re right.
There are tons of eyeballs on YouTube. Like you said, the second largest search engine. So you’ve got to figure out for yourself if it’s worth it. You can add links to the YouTube where you have a call to action and say, “Download now.” So you can track how many downloads you’re getting from YouTube.
Sylvain Gauchet: You definitely want to have…one of the mistakes…you cannot say, “I’ve tried video for my app, and it’s not working.” I’m definitely not saying it’s going to be the secret to you getting tons of downloads.
But if you do a video, some of the mistakes you see are that people are going to put three-minute screen capture, where they go through one level—let’s say it’s a game. They go through one level, and it’s just the game for three minutes, and at the end, that’s it. And sometimes you don’t even know what the name of the game is. You don’t know anything.
So you definitely want to have a call to action in the video, and you definitely want to have a call to action in your description with a link back to your Google Play store page, because the more link-backs, the more that are pointing towards your Google Play store page, the higher you know you can get in the ranks as well. And if you don’t give your link to people, how do you expect them to download your app?
Chris: Right. So that’s where this changes a little bit, than traditional internet marketing, is where you’re actually sending them to your…you’re staying away from your site, or your YouTube video, or whatever, and you’re sending them to the Google Play, or the iTunes store listing, which is a little different. But why make it more complicated? Get them directly to download, right?
Sylvain Gauchet: Yeah, you don’t have a choice. I mean, it’s a great distribution channel, but that also means you are…like you said, you have to send them there.
Chris: Yeah. So David and I talked…this is App Business Podcast, and we try to bring in as much business to this as possible. I know with videos, it’s hard to track an ROI. In fact, do your clients use attribution methods to say, “Okay, my YouTube video’s on average, or my YouTube users, users from YouTube generate as much or more downloads, or revenue as other marketing channels?” Do you have any data like that? I imagine it’s hard to get.
Sylvain Gauchet: Yeah, I know some of them are working on them, using tools like [TouchStream]. You know, stuff like that.
Sylvain Gauchet: To track, like you say, where do their users come from? It’s…I do not have that data. We are working on some case studies. So hopefully, we’ll have some things in the near future. We’re trying to get that data. You know, I’d love to tell you, “Okay, that’s the best return on an investment that you can make.” Right now, I don’t have it so it’s kind of hard to give you an answer there. We’re trying to work with some developers to get it.
Chris: Right. Yeah. Case studies are the second best thing to hard data, right? Show me your happy customers…Well, if you have 300 videos, you have a lot of happy customers, I’m sure, but…
Sylvain Gauchet: What we know is that some of our customers come back for more videos when they have updates. So we know it’s working, and usually those ones are the ones that have a video made by us, or someone else—it doesn’t matter—but basically what they do is they use it on all the possible channels, you know? They try the Facebook video apps, small budget, to see how it goes. They try out mobile networks. They try on apps for cross-promotion. They put it on the Google Play Store. You know, they try everything, and then they just decide sometime. Sometimes, it’s going to be a gut feeling. Sometimes, I’m assuming they have data, and then they keep what’s working.
Chris: Right. They double down on what’s working.
Sylvain Gauchet: Exactly.
Chris: You know what? Google just bought some kind of attribution company yesterday that I think is tied to mobile. And the article I was reading saying something that we don’t know how they’re going to integrate it yet, but the idea is to give more data to mobile publishers and developers. So it’d be fun to have you on in six months, and see if some of that…If attribution becomes easier, and you do get those RIO numbers, you know?
Sylvain Gauchet: Yeah. If we are getting some numbers, it’s going to be with Google. We have some…we’re actually working, if anyone’s listening here, we’re actually working to build some case studies. So if someone has an Android app, already has a video, or wants to have one done, we’d love to work with them to try and see how we could track conversion rates and stuff like that.
Because with Google Analytics, I think it’s Universal Analytics now, but basically you’re going to be able to know how many people, where people come from, okay, and let’s say it’s YouTube. How many of them download your app? How many of them convert to actual users, so they open it? And then get the data of how engaged are those users. So you can track that funnel and really see how engaged are the users you get with video.
Chris: Right. You can do that currently with Flurry Analytics, I know. With special links, and then tracking funnels. Yeah. There’s more to experiment here.
David: It’s a little hard to set up. I think that’s the main problem…
Chris: It’s totally hard.
David: …is that you have to invest in getting the data there, but [inaudible 00:23:48] have it. So if any of the listeners wants to do that, has an Android app. Sylvain Gauchet, do you have an email address, or how should listeners get in contact with you?
Sylvain Gauchet: Sure. There are two ways. You can send us an email to firstname.lastname@example.org, or directly to me at Sylvain Gauchet@apptamin.com.
David: Yeah. So anybody with an Android app wants to have a video done professionally, they…I think it’s a great service. They should actually really go to apptamin.com and contact you.
I would have one more business-y kind of question. A very small thing, actually, and I don’t even know if you can remember why you did this, but the price you have on your website is a $1050. You’d expect $900 or $999. So what’s the reason for doing that?
Sylvain Gauchet: Yeah, that’s funny. We fought about that. I don’t think people really care, and it’s not for the fifty-one dollars. It’s more…it’s something we…it’s how to go lower for us, and keep the business running and growing. And I think, also, when we thought about it, “Okay, how many people more are we going to get if we do $999?”
Sylvain Gauchet: I personally get tired of the 99 thing. It doesn’t even matter to me. I feel like, you’re trying to, how do you say… I know what you’re doing when you’re putting $9.99, you know? You just don’t want me to think I’m spending $10, but I know I’m spending $100. So that’s basically it. And the other thing, too, is that that’s our starting price, but for example, doesn’t include the voiceover. So if you have the voice over, you know if you pay for a full voice over, it’s going to add on top of that.
Sylvain Gauchet: So eventually the price, even for the music too, maybe the music is going to cost $10, but then you’ll go over the $999. So what’s the point of trying to really stick onto that?
Sylvain Gauchet: Maybe we’ll try it to see difference in conversion rates and contracts, but right now I think we’re going to stick with it.
David: You should maybe try A/B testing that, because I’d really be interested in the results here, because for me it’s actually sticking out more, so to speak, because I’m so conditioned to seeing that $999 price. So for me…
Sylvain Gauchet: So maybe people are not that tired yet?
David:For me, it’s like, “Wait a minute, what’s going on here?” And so I’m more interested in…
Chris: Same thing happened for me.
Chris: Yeah. The $1050 stuck out more, and $999 tends to blend into the background, right? So yeah, it did the same thing to me. I thought you guys did that purposely, just for that reason.
Sylvain Gauchet: Well, we didn’t change back for that reason.
Sylvain Gauchet: So that’s where we get the $1050. I’m tired of the $999.
David: Yeah, I’m totally tired as well, absolutely. So maybe it’s even gets you positive results. I don’t know.
Chris: My first reaction was, “Is that an exchange rate thing or what?” But…All right, man. So I got one more question for you, and then we’ll let you go. This has been awesome. I really appreciate it. And real quick, for listeners who don’t know Sylvain Gauchet or Apptamin, go check out his blog. He’s got tons of stuff. I reference him in my book three or four times for different websites he has, or evaluating analytics, or different marketing blogs that you can follow. It’s really cool stuff. And even if you think you know all that stuff, still check it out because I found a couple more blogs and resources that I didn’t know about. Because there are tons popping up all the time. It’s impossible to stay up. So yeah. Good source of information, but okay.
So overall, outside of video, mobile in general, we talk a lot about…well, we used to talk a lot about paid versus freemium. Well, that discussion’s kind of dead because it’s so…it’s already done, right? It’s freemium. What are some of the big trends you see over the next 3, 6, 9, 12 months in mobile that have you excited or you’re watching or interested? Totally put you on the spot.
Sylvain Gauchet: No worries. I’m assuming you’re not speaking about what kind of apps, or which kind apps are going to blow up or this kind of thing. In terms of how to produce your mobile app and market it, I think what you’re seeing more and more is that…I mean, initially a lot of people come from a technical background, and they don’t necessarily have specialty developer and marketing skills, or etc. And I think that’s what’s important, and what more and more people are going to do is to get an approach that’s more like a startup approach, and trying to get feedback as soon as possible, and track…Get feedback.
And when I say feedback, it’s in quantity or quality. I mean, watching people actually use your app because they’re not using it like you think they are, and then tracking what they’re doing in your app. And more, and more tools allow you to do that. So people should take advantage of that to get that data and improve the app.
And basically, what we’re seeing, I think, in that industry is that a lot of people wanted to do things, and there were no tools for them, and now you have all those tools. The competition is harder than ever probably, but you also have all those tools. And if you keep up to date, if you use some of the best tools, you’re going to be able to grow your app gradually. There’s no secret to it. Forget about the secret society idea. I think that doesn’t exist.
But if you try to build a great app, you get feedback on it, you improve it and when you know you have something then you push on the marketing side. I might lose customers, but don’t come and don’t try to hire someone to do your video if you’re not sure that you have people that already love your app and you need the marketing push. It’s useless to push an app and do a lot of marketing, and spend money on advertising if you’re not sure that you have people that love your app, and that you can grow that.
Chris: Yeah. The goal isn’t to get downloads. The goal is to get retention right, and monetization right, and then you go crazy.
Sylvain Gauchet: Exactly. And I think that’s something that more and more people are understanding, which is going to make it harder too. But I don’t know if I answered your question, David.
Chris: No, that’s perfect. Or did David have a different one? I don’t know, I think that was perfect. You know, it reminds me of a couple of things that David and I talked about a couple episodes ago, which is one, don’t fall in love with your app. That’s a sure way to ruin your business.
Sylvain Gauchet: Yeah, I saw that. Yes.
Chris: And that the flipside of that is fail fast, you know? Learn. Get some MVPs out there, and get in the hands of users, and do some learning. You don’t need to make a bunch of money on your first release. I plug App Jetpack probably too much. And, Sylvain Gauchet, you probably don’t know about it yet, but I have this app diagnostic tool coming out, which basically encourages developers and publishers to go beyond just ASO and first version. Do some learning, and evaluate your analytics and retention, and really take a look at what’s going on in your app and how to improve it. And I agree with you. I think more people are going in that direction, because they have to. You can’t just throw stuff at the wall and hope it sticks, which seems to be the approach.
Sylvain Gauchet: Yes, but mostly because of all those, maybe cliché, or expectations for people who go, “I have that great idea for an app. I’m going to build it and it’s going to blow up.” But usually, it’s not going to work like that. It’s going to take a lot of hard work.
And in terms of change, I think that people … Another thing that they’ll pursue, definitely keeping an eye on what’s coming up. And I’m thinking about wearables… If you see something, some kind of innovation, and you think your app, or you think about an idea for an app that will take advantage of that, and you’re one of the first to build it…
Android and Google is working on a watch with Motorola, I think. And they already put out the design guidelines. They already have the promo videos that show what you can do with it, and those are the things that if you spot them, and if you’re one of the first doing that, you can also take advantage of it, get featured. Same things when iOS launches or iOS 8 is going to launch, there’s going to be innovation. So if you’re right there and ready to jump into it, you might get some additional exposure as well. So I think you definitely need to get feedback from people, and try to stay as much possible up to date of what’s coming up. So that you can be a step ahead.
Chris: Yeah. It’s a good reminder too. For me, I look at it like you need to outsource, or have some help, because if your head’s down developing all the time or designing, or trying to run the whole business, you’re going to not have enough time to stay on top of everything that’s going on. And that’s the value of someone who’s running a business should be doing. It should be doing setting the strategic direction, and saying, “Hey, we want to go here. We want to go there,” and knowing what tools are available, and all that kind of stuff, so. Reading has worked too. Staying on top of all the stuff, that’s part of the job.
Sylvain Gauchet: Yeah, and I know it’s easier to say than do, because if you’re actually developing your apps, you might not feel like you have the time to learn, to read, and to stay up to date. So I know it’s hard, but you need to set aside some time for it.
Chris: Yeah, that’s an awesome reminder to everyone, I think. David, we let Sylvain Gauchet go? Is that pretty good?
David: I think that was a very good ending, so yeah. Thank you very much for being on the show, Sylvain Gauchet. It was a great conversation, and as Chris already said, we hope to have you back in a couple of months. Let us know when you have more data or something like that, because I think that would be particularly exciting. Anything else you want to say? Anything we missed, Sylvain Gauchet?
Sylvain Gauchet: No, it sounds good. I’m happy to come back. Hopefully by then there will be a video on the app store as well, and I would have tons of data.
David: I agree.
Chris: Your business triples when there are videos on the app store, right?
Sylvain Gauchet: Yeah, honestly it cannot happen now. We could not take the heat. If it happens we’ll adjust, but give us a few months.
Chris: You’re going to have to raise your price to $1436 or something. All right, Sylvain Gauchet. Appreciate it. Thanks, guys, for listening, and we’ll catch you on the next episode of The App Business Podcast.